![]() ![]() UNCA sophomore Luke Lawida shares similar experiences. ![]() It’s enjoyable in the moment, but it distracts me too much and severely lowers my productivity.” “A random post tends to catch my attention, I get thrown down a rabbit hole of content and I lack the desire to stop. “I definitely get carried away with looking at social media on a daily basis,” Cromer said. Like many people in our age group, UNCA sophomore Ryan Cromer struggles with being sucked into the streams of content. On many occasions I’ve continuously disrupted my sleep cycle, missed out on doing something that I wanted or needed to do and completely lost all sense of focus on tasks that should’ve taken priority. I fall prey to this exact phenomenon on a regular basis. ![]() When dopamine is produced in this way, it increases difficulty for our brains to produce dopamine through healthier and more “natural” methods. The ease of scrolling through content on these apps is extremely stimulating to our brains. ![]() This behavior becomes addictive and habit forming and can lead or contribute to obsessive-compulsive behaviors, depression and anxiety.Īpps and websites such as Instagram, TikTok, Twitter, Reddit and YouTube Shorts are specifically designed to make the user crave more fast content. The quick nature of scrolling through endless content triggers the brain’s dopamine reward system, creating a sort of neurological “high”. This “infinite scroll” can take up our valuable time and impact our productivity and attentiveness, among other traits. It’s a situation that almost all of us seem to find ourselves in we sit down, begin scrolling through content on our phones or computers, and before we know it, an entire hour has passed. ![]()
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